See what the evidence says before you build.
You have an idea for what you could create from your experience. Before you invest the time, examine what your work already tells us about its value.
Start with the evidence. Choose what to build later.
EVA-001
examination
Shannon D. Smith
The Audit answers one question: is this part of your expertise worth building on?
- Should I make a course?
- Should I start consulting?
- What should I sell?
- What do you actually do well?
- Where has that shown up in real work?
- Who would use it, and why?
- Does it work outside your current role?
- What still needs to be proven?
Your Audit ends with one of four findings.
There is enough evidence to keep exploring this idea.
There is something valuable here, but it needs to be narrowed or clarified.
The strongest value may be in a different part of your experience than the one you started with.
The evidence does not justify more investment yet.
A professional review, not an automated score.
The Expertise Value Audit is a professional review of one part of your expertise. I examine the evidence behind it and show you what it supports, what is still uncertain, and what I recommend you do next. Your written Audit lays out, in plain language:
- the part of your expertise being examined
- the strongest evidence behind it
- the judgment and decisions underneath the work
- who it may be useful to, and why
- where it may or may not transfer
- what still needs to be proven
- what I recommend you do next
Then we get on a short call and walk through it together.
EVA-001
Shannon D. Smith
This is for you if you already have something specific you want to examine.
The Audit is a good fit if you have substantial professional experience and there is a part of your work you keep coming back to.
Maybe:
- people regularly ask you for help with it
- you do it differently from other people
- you think it could become a service, workshop, course, book, method, or tool
- you simply want to know whether there is really something there
Keep your $97 if you want someone to invent a business idea for you, give you a list of trendy products, or tell you whether people will buy.
That comes later.
Here’s what happens after you start.
- 01
Choose one part of your expertise.
Bring the one part of your work you keep coming back to.
- 02
Complete your private Evidence Dossier.
33 questions, answered in writing or by voice. Plan for 25–35 minutes.
- 03
I review the evidence.
I read everything myself. I’m looking for what you actually do, the judgment underneath it, and whether it holds up outside your current role.
- 04
Receive your written Audit.
You’ll see what the evidence supports and what I recommend you do next.
Before you spend months building, spend $97 finding out if the idea deserves it.
Your experience took years to build. Make sure you are investing in the right part of it.
Start with the evidence. Choose what to build later.